RESOURCES

20040101 The Blue Book: a hands-on approach to advocating for the millennium development goals


20040101 The Blue Book: a hands-on approach to advocating for the millennium development goals

How you can use this book
The Blue Book is not just for communications officers. Everyone at UNDP is a communications
agent, if not in title then in deed. The Blue Book provides a basic understanding of communications
and advocacy, and the tools to help you to educate, advocate, facilitate dialogue and create partnerships
and coalitions.
Just as UNDP is committed to the principle that countries must take the lead in creating and carrying
out their own solutions, Country Offices must take a leading role in advancing local solutions to
the MDGs. Communications and advocacy will take on as many different forms as there are Country
Offices, projects, partners and coalitions. No one strategy fits all, but the fundamentals of effective
communications and advocacy are universal and essential to UNDP’s success as an organization.
Rather than providing hard and fast rules or outlining specific actions, The Blue Book simply helps
you develop effective communications and advocacy strategies on the MDGs. It takes into account
the differences among countries, political situations and resources by offering examples of real
strategies and techniques employed in both developing and developed countries. Use The Blue
Book to spark your creativity,empower your ideas and speed your solutions for achieving the MDGs.
Throughout this toolkit, you’ll see four icons that highlight useful tips or direct you to additional
resources. All “tools”are in Section 6, at the end of this kit.